Danielle Watson

on the hunt for creative happiness.

I am a California native, who grew up in the suburbs of LA, with a passion for equestrian sports and keeping my hands busy with artistic endeavors. I was transplanted to Connecticut for my teenage years, but was always yearning for the west coast sun again.

I made my home in Savannah, Ga for four years while attending the Savannah College of Art and Design. There I began to hone in on my love of functional styling through a minor in menswear design. I graduated with a Bachelor's degree of Fine Arts in 2012. 

In 2013 I moved back to Los Angeles, California to pursue my career in fashion. I worked for small independent brands and large private label companies, with domestic and overseas vendors. I developed a special interest in cut and sew knits and fully fashioned knitwear.

I relocated to Seattle, Washington in 2017 to find a better balance between busy city life and outdoor recreation. The more explored the outdoors around me, my passion became designing functional and stylish pieces for women to take on any type of outdoor recreation activity.

At home I live a mindful, simple life with my husband, two kids, and kitty cat.