Danielle Watson

on the hunt for creative happiness.

I am a California native, who grew up in the suburbs of LA, with a passion for equestrian sports and keeping my hands busy with artistic endeavors. I was transplanted to Connecticut for my teenage years, but was always yearning for the west coast sun again.

I made my home in Savannah, Ga for four years while attending the Savannah College of Art and Design. Here I began to hone in on my love of functional styling through a minor in menswear design. I graduated with a Bachelor's degree of Fine Arts in 2012. 

In 2013 I moved back to Los Angeles, California to pursue my career in fashion. I worked for small independent brands and large private label companies, with domestic and overseas vendors. I developed a special interest in cut and sew knits and fully fashioned knitwear.

I relocated to Seattle, Washington in 2017 to find a better balance between busy city life and outdoor recreation endeavors. As I started to explore the outdoors around me, my passion became designing functional and stylish pieces for women to take on any type of outdoor recreation activity.

At home I live a mindful, simple life with my husband, two kids, and kitty cat.