THE GREAT + EDDIE BAUER HOLIDAY 2021 COLLABORATION
I pioneered my first collaboration project at Eddie Bauer as an Associate Designer, focusing on a multifaceted collection with The Great. The assortment encompassed down outerwear, thermal & fleece sportswear, and three variations of weatherproof boots. I led the design efforts for this comprehensive collection, ensuring seamless integration of varied product categories and their unique design requirements. I played a pivotal role in guiding and orchestrating the design process, ensuring the seamless integration of these different product categories and their specific design requirements. Working in close collaboration with cross-functional teams, I successfully orchestrated the harmonization of design elements, resulting in a cohesive and appealing range that met both Eddie Bauer's standards and the collaborative partner's vision.
The collection sold out on The Great’s website in less than 24 hours, and had a 60% sell through on Eddie Bauer website with no markdowns.
